Animation / Dream

Graphic in space / 2020 Construction site installation

BFH Campus Biel-Bienne 

Background: Construction work on the Biel-Bienne campus has been underway on the "Feldschlössli site" behind Biel train station since mid-2018. The plan is now to promote the campus on the construction site itself. The protective wall surrounding the construction site has been selected as the designated advertising space. The challenge now is to develop a design that incorporates this wall.

Vision: The advertising "Campus Biel Wall" offers more than just promotion for a new campus. It disguises and stages the surrounding construction site, enveloping it in its dream world. Its size and design make the wall stand out. It becomes a stage, its performers spreading the following message: We (Campus Biel) make dreams possible.

In the evening, the wall is further animated. The collage-like dream world comes to life and invites you to dream of a new future.